We wanted to create a brand identity that reflected the company's values while appealing to traditional imagery associated with butchery and craft produce. We also wanted to ensure the branding was extremely versatile and could easily be deployed across a wide range of digital & real world applications.
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To convey the intended message of the brand effectively we needed much more than a logo so created custom iconography that was used on socials and various printed assets as well as imagery and tonality guidelines that were followed to maintain consistency across comms
A Creative Coalition,
Designed For The Planet.
